social enterprise and PR

I went to a great seminar today about marketing social enterprise ( see http://www.sel.org.uk/ ) was really moved by ethical PR agency Blue Rocket who told the story of how they promoted one of their clients.

They made the service of audio commentary for blind football fans come alive to me .....one of the most important things YOU can do for your brand or business.

What brings your world alive for your customers ?

see their web site and pick up a great guide they are producing!
http://www.bluerocketgroup.com/documents/The_Ethical_Business_Guide.pdf